Do you have a business and you want to grow your company worldwide? Then you are at right place. Most of the business owners think that creating an online e-commerce portal is a solution to increase their business globally. But you must know that there are numerous online e-commerce portals exists on internet providing same services or products. So how you can beat them all and attract more customers or clients on your portal.
First of all you must know that SEO-PR offers a comprehensive spectrum of online public relation services and online PR is very similar to traditional PR. The online PR agencies can increase your business and brand against much larger competition. You can easily find an online PR agency to promote your business but you must know that every single PR firm uses different tactics and proportions. So choose a firm wisely and increase you organization in this competitive market.
An online PR agency is expert in media relation services and optimized press release services. They can do following things for your website such as press release writing, online press release distribution, PR Measurement, press release SEO, keyword research, etc. They can start online PR campaigns for you to build brand awareness, generate online leads, increase website traffic, increase products sale, etc.
Are you a business owner, want to promote your business globally and want to grow your business online then you should care about digital marketing. This is the easiest way to promote your business to worldwide in affordable price. Digital Marketing helps you to connect with your targeted customers on the internet. It saves your money and enables real time customer service as well. You can generate high revenues because there is no mediator between you and customer. You can track your competitors and also can connect with mobile clients.
When you promote your business via digital marketing you can get feedbacks about your products and services from your existing customers and those feedbacks help to attract new customers. But if there are unhappy customers, they can harm your business by giving negative feedback. Never underestimate social media because “facebook likes”, “twitter shares”, “google plus reviews” very helpful to grow your business because they build reputation and trust.
So hire a best digital marketing agency and grow your business globally in affordable price and get ahead of your competitors. Always keep in mind that good reputation of any business essential. Best of Luck!!
Webtech Solutions is a leading Online PR Agency in Jaipur providing its services in affordable price. Online PR is very similar to traditional PR, Online PR involves activities on the internet using online channels. It includes search engines, forums, blogs, social networks, discussion threads, news search and other various communication tools. If you hire an online pr agency, it focuses on brand management and brand reputation monitoring by various methods. On the other hand tradition PR referring to traditional media like TV, Radio, Newspaper, Magazines, etc.
Who are with Online PR?
Bloggers: Personal and Professional
Websites of Brands
Social Media Users
Directories and Organizations
Exhibition, awards and events
You can easily find the various agencies providing these services but you should know that there is a wide variety of tactics and each agency approaches online PR differently. The tactics generally use by agencies are creative writing, community management, customer relation, SEO, social media, web design and more.
SEO (Search Engine Optimization) is the process of improving the visibility of your online portal on SERP (Search Engine Result Page). There are two basic areas of SEO, one is known as off-page optimization and second is known as on-page optimization. On-page optimization, in this technique seo person handles the website elements like HTML code, images, textual content, etc. Off-page optimization, this technique is use for the backlinking for your website by various tactics.
As we all know that nowadays a website plays an important role for a business growth. Every business person develops a web portal for their business so he can increase his business nationally or internationally. There are many I.T. companies are looking for SEO guys, so they can provide the SEO services to their client.
What a seo guy can do for an online portal?
Increase traffic on your portal
Increase Brand Awareness
Prepare cost effectiveness marketing strategies
Increase Lead Conversion
So if you have great SEO skills you can take a good package from a good company.
SEO i.e. Search Engine Optimization is the process of affecting the visibility of a web portal in a SERP i.e. Search Engine Result Page. Basically SEO is a simple process to optimize the content of your website to show your website as a top result for searches of a certain keyword. Search engine spiders do not like keyword stuffing, purchased links and poor user experience and they have a certain amount of data storage, so if you perform any shady tactics, the chances increased to hurt yourself in the long run.
There are two categories of SEO, one is known as on-page seo and second one is known as off-page seo. On-page seo, all the things we do on our website to help it rank higher like page titles, Meta tags and description, content, internal linking, etc. Off-page optimization is a technique by which we improve the position of a website in SERP.
The tactics we use in on-page optimization are:
Use seo friendly URL
Meta title, keywords and description
Use title in H1 tag and subheading in H2 tag
Use keywords in first 100 words
Use responsive design for website
Use internal and outbound links
Boost site speed
Use social sharing buttons
Post long content, etc.
The tactics uses in off-page optimization are:
Forum and Blog Marketing
Search Engine Submission, etc.
Google always looking for those web pages which contain high quality and relevant information about the internet user’s query.
With IT services like e-commerce sites and cloud-based delivery improving by the day, web-development has become vital. E-commerce that has seen more companies gain an online presence. In the next two to three years, it is likely that more services will enforce cloud-based delivery models as their primary channel of service. So it is the need of the time to keep developing websites for businesses.
Main tool of marketing
Online marketing is the key requirement to have an edge over competitors, and to represent itself, online properly, company needs to develop its website.
To be customer friendly
Main reason behind E-commerce and website development is to make company customer friendly company so that it can attract more and more customers towards itself and can also provide facilities to its end customers.
Get feedback in real time
Website development is also very important for its feedback feature where companies can get responses directly from customers in almost real time. It helps companies to alter its mistakes if any and to set new targets and marketing strategy. To have all this to happen companies need to keep focus on website development.
Because of the diversity in environments, such as those of Apple and Google, both front-end and back-end developers are expected to be able to build for and deploy products across platforms, catering to different kinds of expectations of design and productivity. Thus website development is a never ending requirement to meet.
SEO covers the basics of traditional marketing and marketing in a new internet environment. SEO would cover internet marketing paradigm, web analytics and intelligence – a quantitative way to interpret data and create market intelligence for decision makers, market research to include internet mediums, digital marketing issues, consumer behaviour and internet laws. Thus it has an edge over traditional marketing.
AD(after digital) and BD(before digital) effect
Marketing methods of the ‘Before Digital’ era won’t work today. SEO is new rule to engage the consumer. Compared to the BD (Before Digital) era, the unique downstream opportunity now available to marketers is — the ability to not just generate demand, but also know who is demanding the product and develop leads/customer engagement for sales to fulfill. Just how they do it will determine the return on their Digital programs.
Appeal to masses
The most important aspect of SEO is , that it is also connected with the social media. According to a survey of business standards, almost 68% population of world is using social media. So by SEO marketing can get to large chunk of customers in a very simple form
SEO is a free and organic marketing technique in which real consumers give their feedbacks and their searches make the website really hot in search. These real feedbacks are really helpful for companies
SEO is now a key source of capturing intent. Thus it is technically very secure than the traditional ways.