SEO i.e. Search Engine Optimization is the process of affecting the visibility of a web portal in a SERP i.e. Search Engine Result Page. Basically SEO is a simple process to optimize the content of your website to show your website as a top result for searches of a certain keyword. Search engine spiders do not like keyword stuffing, purchased links and poor user experience and they have a certain amount of data storage, so if you perform any shady tactics, the chances increased to hurt yourself in the long run.
There are two categories of SEO, one is known as on-page seo and second one is known as off-page seo. On-page seo, all the things we do on our website to help it rank higher like page titles, Meta tags and description, content, internal linking, etc. Off-page optimization is a technique by which we improve the position of a website in SERP.
The tactics we use in on-page optimization are:
- Use seo friendly URL
- Meta title, keywords and description
- Use title in H1 tag and subheading in H2 tag
- Use keywords in first 100 words
- Use responsive design for website
- Use internal and outbound links
- Boost site speed
- Image optimization
- Use social sharing buttons
- Post long content, etc.
The tactics uses in off-page optimization are:
- Social Bookmarking
- Image Sharing
- Video Sharing
- Directory Submission
- Forum and Blog Marketing
- Business Reviews
- Local Listing
- Article Submission
- Question Answers
- Search Engine Submission, etc.
Google always looking for those web pages which contain high quality and relevant information about the internet user’s query.