Is SEO Skill a Key to Success?

What is SEO?

SEO (Search Engine Optimization) is the process of improving the visibility of your online portal on SERP (Search Engine Result Page). There are two basic areas of SEO, one is known as off-page optimization and second is known as on-page optimization. On-page optimization, in this technique seo person handles the website elements like HTML code, images, textual content, etc. Off-page optimization, this technique is use for the backlinking for your website by various tactics.

 

Is SEO Skill a Key to Success.pptx

 

As we all know that nowadays a website plays an important role for a business growth. Every business person develops a web portal for their business so he can increase his business nationally or internationally. There are many I.T. companies are looking for SEO guys, so they can provide the SEO services to their client.

 

What a seo guy can do for an online portal?

  • Increase traffic on your portal
  • Increase Brand Awareness
  • Prepare cost effectiveness marketing strategies
  • Increase Lead Conversion

 

So if you have great SEO skills you can take a good package from a good company.

Back to Basics in SEO

SEO i.e. Search Engine Optimization is the process of affecting the visibility of a web portal in a SERP i.e. Search Engine Result Page. Basically SEO is a simple process to optimize the content of your website to show your website as a top result for searches of a certain keyword. Search engine spiders do not like keyword stuffing, purchased links and poor user experience and they have a certain amount of data storage, so if you perform any shady tactics, the chances increased to hurt yourself in the long run.

 

There are two categories of SEO, one is known as on-page seo and second one is known as off-page seo.  On-page seo, all the things we do on our website to help it rank higher like page titles, Meta tags and description, content, internal linking, etc. Off-page optimization is a technique by which we improve the position of a website in SERP.

 

The tactics we use in on-page optimization are:

  • Use seo friendly URL
  • Meta title, keywords and description
  • Use title in H1 tag and subheading in H2 tag
  • Use keywords in first 100 words
  • Use responsive design for website
  • Use internal and outbound links
  • Boost site speed
  • Image optimization
  • Use social sharing buttons
  • Post long content, etc.

 

The tactics uses in off-page optimization are:

  • Social Bookmarking
  • Image Sharing
  • Video Sharing
  • Directory Submission
  • Blogging
  • Forum and Blog Marketing
  • Business Reviews
  • Local Listing
  • Article Submission
  • Question Answers
  • Search Engine Submission, etc.

 

Google always looking for those web pages which contain high quality and relevant information about the internet user’s query.

5 Reasons why Website development will never Die

Need of Time

With IT services like e-commerce sites and cloud-based delivery improving by the day, web-development has become vital.  E-commerce that has seen more companies gain an online presence. In the next two to three years, it is likely that more services will enforce cloud-based delivery models as their primary channel of service. So it is the need of the time to keep developing websites for businesses.

Main tool of marketing

Online marketing is the key requirement to have an edge over competitors, and to represent itself, online properly, company needs to develop its website.

To be customer friendly

Main reason behind E-commerce and website development is to make company customer friendly company so that it can attract more and more customers towards itself and can also provide facilities to its end customers.

Get feedback in real time

Website development is also very important for its feedback feature where companies can get responses directly from customers in almost real time. It helps companies to alter its mistakes if any and to set new targets and marketing strategy. To have all this to happen companies need to keep focus on website development.

versatility

Because of the diversity in environments, such as those of Apple and Google, both front-end and back-end developers are expected to be able to build for and deploy products across platforms, catering to different kinds of expectations of design and productivity. Thus website development is a never ending requirement to meet.

Webtech Solutions – Website Development Company in Jaipur

5 Reasons Why SEO will Never Die

Edge over traditional marketing

SEO covers the basics of traditional marketing and marketing in a new internet environment. SEO would cover internet marketing paradigm, web analytics and intelligence – a quantitative way to interpret data and create market intelligence for decision makers, market research to include internet mediums, digital marketing issues, consumer behaviour and internet laws. Thus it has an edge over traditional marketing.

AD(after digital) and BD(before digital) effect

Marketing methods of the ‘Before Digital’ era won’t work today. SEO is  new rule to engage the consumer. Compared to the BD (Before Digital) era, the unique downstream opportunity now available to marketers is — the ability to not just generate demand, but also know who is demanding the product and develop leads/customer engagement for sales to fulfill. Just how they do it will determine the return on their Digital programs.

Appeal to masses

The most important aspect of SEO is , that it is also connected with the social media. According to a survey of business standards, almost 68% population of world is using social media. So by SEO marketing can get to large chunk of customers in a very simple form

Real feedback

SEO is a free and organic marketing technique in which real consumers give their feedbacks and their searches make the website really hot in search. These real feedbacks are really helpful for companies

Security

SEO is now a key source of capturing intent. Thus it is technically very secure than the traditional ways.

Webtech Solutions – SEO Company in India

Why you should care about Digital Marketing services

Internet population is growing at an exponential rate propelled by factors like de-regulation in the telecom sector, increased use of social networking sites, adoption of e-commerce, and daily deals portals trading goods and services in economical way, etc. So, to tap the growing Internet audience, marketers are now exploring opportunities to connect to them through digital mediums like the Internet, search engines, email, social, mobile, video etc.

The digital medium has radically and irreversibly changed how we consume media — gone are the days of passively surfing through channels and idly flipping pages. Marketing, therefore, has to shift from sequential thinking to radial thinking, accepting thought blurbs from anywhere. Networking giant Twitter says the future belongs to three forces — real, rapid and relevant. It points out to the case of car wash companies in Argentina. In that country, people preferred to keep their cars spic and span. But car wash makers were finding that business was dropping.

digital marketing services

The culprit – technology. Every time people caught the weather forecast and found that it was going to rain, they postponed their car wash. It says that every time a person tweets, marketers have 65 data elements to capture. Many companies globally have been able to use this to make product improvements. The result is that the brands managed to reduce the number of disgruntled tweets and reduce customer churn by as much as 50 per cent within 90 day. These all things shows that you should care about digital marketing services to be a big player in the market.

Webtech Solutions – Digital Marketing Agency

How you know it’s Time to Digital online Marketing

When you come to realize that the product or service, you are providing, should get maximum marketing and reach to the people , it is the time when you need to start digital online marketing. In the traditional marketing the rules are very simple, more you do that, more you get. But in digital online marketing input cost is comparatively less than the traditional marketing and the output is very high. In the urban areas and tier 1 cities the digital online marketing has almost taken the place of traditional marketing, and that is because of the spread of internet there. Slowly and gradually this spread is also reaching to the tier 2 and 3 cities also where users are getting knowledge about the internet thus are more prone towards E-shopping. Now to cover all these areas for your product’s marketing, you need to go online and use the digital platform in such a manner that you get maximum coverage on that.

digital marketing agency

Companies that tune in effectively online can know why consumers behave the way they do. Or sometimes brands can lead the conversation.  Many companies globally have been able to use this to make product improvement. For instance, a cough syrup brand found many customers complaining about feeling drowsy and mentioning the brand in the same tweet. This was really helpful for the brand as it got the feedback directly from the end consumers. To say, right time for online marketing is the moment you hear about it, first !

Webtech Solutions – Online Pr Agency

What is Digital Online Marketing

Digital online marketing is a platform where service providers promote and propagate their services through internet. In simple term, digital marketing is the marketing of products or brands by one or more forms of electronic media. Digital marketing is different from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t, and that also in a very clear manner within a set time limit. Internet is, the channel most closely associated with digital marketing, others include text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. The exponential growth of digital media has created new opportunities and avenues for advertising and marketing.

Social media has grown to be one of the primary communication channels on the internet. The Digital Marketing ethos is to take digital knowledge directly from industry leaders, to the end customer.

digital online marketing

The most important feature of digital marketing is that consumers have access to information any time and any place they want it. In Digital online marketing, companies use the digital channels and internet to the maximum level, even in elaborating their services. This let the building of trust in the customers who may use them .Digital online marketing is next wave of internet bringing next wave of competition.