Why You Should Care About Digital Marketing

Are you a business owner, want to promote your business globally and want to grow your business online then you should care about digital marketing.  This is the easiest way to promote your business to worldwide in affordable price. Digital Marketing helps you to connect with your targeted customers on the internet. It saves your money and enables real time customer service as well. You can generate high revenues because there is no mediator between you and customer. You can track your competitors and also can connect with mobile clients.

Why You Should Care About Digital Marketing

When you promote your business via digital marketing you can get feedbacks about your products and services from your existing customers and those feedbacks help to attract new customers. But if there are unhappy customers, they can harm your business by giving negative feedback. Never underestimate social media because “facebook likes”, “twitter shares”, “google plus reviews” very helpful to grow your business because they build reputation and trust.

 

So hire a best digital marketing agency and grow your business globally in affordable price and get ahead of your competitors. Always keep in mind that good reputation of any business essential. Best of Luck!!

Back to Basics in SEO

SEO i.e. Search Engine Optimization is the process of affecting the visibility of a web portal in a SERP i.e. Search Engine Result Page. Basically SEO is a simple process to optimize the content of your website to show your website as a top result for searches of a certain keyword. Search engine spiders do not like keyword stuffing, purchased links and poor user experience and they have a certain amount of data storage, so if you perform any shady tactics, the chances increased to hurt yourself in the long run.

 

There are two categories of SEO, one is known as on-page seo and second one is known as off-page seo.  On-page seo, all the things we do on our website to help it rank higher like page titles, Meta tags and description, content, internal linking, etc. Off-page optimization is a technique by which we improve the position of a website in SERP.

 

The tactics we use in on-page optimization are:

  • Use seo friendly URL
  • Meta title, keywords and description
  • Use title in H1 tag and subheading in H2 tag
  • Use keywords in first 100 words
  • Use responsive design for website
  • Use internal and outbound links
  • Boost site speed
  • Image optimization
  • Use social sharing buttons
  • Post long content, etc.

 

The tactics uses in off-page optimization are:

  • Social Bookmarking
  • Image Sharing
  • Video Sharing
  • Directory Submission
  • Blogging
  • Forum and Blog Marketing
  • Business Reviews
  • Local Listing
  • Article Submission
  • Question Answers
  • Search Engine Submission, etc.

 

Google always looking for those web pages which contain high quality and relevant information about the internet user’s query.