Using Online PR Agency To Boost Your Business

Do you have a business and you want to grow your company worldwide? Then you are at right place. Most of the business owners think that creating an online e-commerce portal is a solution to increase their business globally. But you must know that there are numerous online e-commerce portals exists on internet providing same services or products. So how you can beat them all and attract more customers or clients on your portal.

 

First of all you must know that SEO-PR offers a comprehensive spectrum of online public relation services and online PR is very similar to traditional PR. The online PR agencies can increase your business and brand against much larger competition. You can easily find an online PR agency to promote your business but you must know that every single PR firm uses different tactics and proportions. So choose a firm wisely and increase you organization in this competitive market.

 

Why hire an online pr agency?

An online PR agency is expert in media relation services and optimized press release services. They can do following things for your website such as press release writing, online press release distribution, PR Measurement, press release SEO, keyword research, etc. They can start online PR campaigns for you to build brand awareness, generate online leads, increase website traffic, increase products sale, etc.

Is SEO Skill a Key to Success?

What is SEO?

SEO (Search Engine Optimization) is the process of improving the visibility of your online portal on SERP (Search Engine Result Page). There are two basic areas of SEO, one is known as off-page optimization and second is known as on-page optimization. On-page optimization, in this technique seo person handles the website elements like HTML code, images, textual content, etc. Off-page optimization, this technique is use for the backlinking for your website by various tactics.

 

 

As we all know that nowadays a website plays an important role for a business growth. Every business person develops a web portal for their business so he can increase his business nationally or internationally. There are many I.T. companies are looking for SEO guys, so they can provide the SEO services to their client.

 

What a seo guy can do for an online portal?

• Increase traffic on your portal
• Increase Brand Awareness
• Prepare cost effectiveness marketing strategies
• Increase Lead Conversion

 

So if you have great SEO skills you can take a good package from a good company.

Back to Basics in SEO

SEO i.e. Search Engine Optimization is the process of affecting the visibility of a web portal in a SERP i.e. Search Engine Result Page. Basically SEO is a simple process to optimize the content of your website to show your website as a top result for searches of a certain keyword. Search engine spiders do not like keyword stuffing, purchased links and poor user experience and they have a certain amount of data storage, so if you perform any shady tactics, the chances increased to hurt yourself in the long run.

 

There are two categories of SEO, one is known as on-page seo and second one is known as off-page seo.  On-page seo, all the things we do on our website to help it rank higher like page titles, Meta tags and description, content, internal linking, etc. Off-page optimization is a technique by which we improve the position of a website in SERP.

 

The tactics we use in on-page optimization are:

• Use seo friendly URL
• Meta title, keywords and description
• Use title in H1 tag and subheading in H2 tag
• Use keywords in first 100 words
• Use responsive design for website
• Use internal and outbound links
• Boost site speed
• Image optimization
• Use social sharing buttons
• Post long content, etc.

 

The tactics uses in off-page optimization are:

• Social Bookmarking
• Image Sharing
• Video Sharing
• Directory Submission
• Blogging
• Forum and Blog Marketing
• Business Reviews
• Local Listing
• Article Submission
• Question Answers
• Search Engine Submission, etc.

 

Google always looking for those web pages which contain high quality and relevant information about the internet user’s query.